And check out the organization behind this fabulous slogan. Heike Malakoff is the founder, and you can read all about it here. The idea is to promote breast self-exams by gathering with girlfriends and pursuing an open and honest dialogue about the process and the consequences. They even have a Check your Boobies website, where you can find out more about throwing booby parties, giving booby donations, and signing up for a free, monthly booby self-exam reminder email. Go Heikie! What an incredible contribution to the female consciousness.